Ambassador Car |
The maker of the iconic Ambassador has halted the production of the car that was long the choice of The Indian Officialdom,citing weak demand and the lack of funds,casting doubt on the Future of a vehicle that has looked essentially the same for more than five decades.
Hindustan Motors Ltd said in a statement that it has stopped the production at the Uttarpara plant , near Kolkata,until further notice.
Modelled after the British Morris Oxford, the Ambassador was the first car to be made in India and was once a status symbol, but began losing the dominance after the arrival of low priced Maruti 800 hatchback.
Some Industry watchers say that it is difficult for the "the Grand Old Lady" of the Indian Car Market to comeback.
World's Best Taxi:
Despite its dwindling sales it was named the world's best taxi the BBC show Top Gear,last year.
A new Ambassador in Kolkata starts at Rs. 5,15,000.The company sold about 2200 cars at the end of the March 2014.
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